Brown-Forman and The Coca-Cola Co have launched their co-branded Jack & Coke RTD in larger, “more sessionable” cans and at a lower alcohol content for the US.
Both the Jack & Coca-Cola and Jack & Coca-Cola Zero variants are available from this month in 47.5cl cans, an increase in size on the original 35.5cl format. The pair have an ABV of 5% compared to 7% for the 35.5cl.
Both are permanent additional SKUs with “national distribution”, Brown-Forman said, and carry a per-unit SRP of US$3.99. A 12-can pack is also available.
“Single-serve continues to grow in the ready-to-drink category and this size gives our retail, convenience and on-premise partners an easy way to capture on-the-fly purchases while offering a lighter, more sessionable Jack & Coke,” said Jack Daniel’s RTD brand director Mary Beth O’Mara. “This … can takes our classic recipe and adapts it to fit today’s drinking occasions, ultimately meeting people where they are with a bold taste.
Last year, Brown-Forman expanded Jack Daniel’s RTD portfolio with a ‘Flavours Pack’ featuring Jack & Coke Classic, Jack & Coke Cherry and Jack & Coke Vanilla. This was followed by the launch of a stand-alone Jack & Coke Vanilla four-pack “in response to consumer demand”.
In the results from the first half of its fiscal 2026, to the end of October, Brown-Forman finished flat in sales terms.
