Rémy Cointreau has launched a worldwide marketing activation for its Rémy Martin cognac flagship, titled ‘My Call’.
Developed with creative agency Unreasonable Studios and launching this week, the campaign will run across digital, social and out-of-home channels. Content will centre around core Rémy Martin expressions including VSOP, 1738 Accord Royal and XO, “honouring how individuals define and celebrate success”.
Also among the assets is a partnership with contemporary fashion agency Hypebeast, beginning with a music project in January and expanding throughout the year to showcase a broader group of creators. Further details on the music project, as well as wider marketing spend for the campaign, were not disclosed.
In late October, the CEO of Rémy Martin, Jean-Philippe Hecquet, left the group to start a new job with aesthetic medicine & anti-ageing specialist Laboratoire Vivacy.
