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The beverage alcohol trends that will shape 2026 – Part II

Richard Woodard
Last updated: 04/02/2026 at 1:35 PM
By Richard Woodard
17 December 2025
8 Min Read

In the second and final part of Global Drinks Intel’s preview of 2026 from an alcohol industry perspective, we look at more of the trends that will drive the year ahead.


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Click here for part one of Global Drinks Intel's preview of 2026 The Voyages Extraordinaires L'Ile Cognac series from Camus Cognac - Where to now? It may be overstating things to suggest that cognac is undergoing an existential crisis at the moment, but the category has arguably been the biggest loser amid the post-pandemic lull in demand for beverage alcohol.All luxury spirits have been impacted, as IWSR’s analysis of status spirits (those priced above US$100 per bottle) illustrates: total value down 8% in 2024, equating to a decline of almo

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Richard Woodard
ByRichard Woodard
Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.
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