Spirits start-ups can’t outspend global giants in bars and restaurants - but, as Overproof’s Ed Dobbles (below) explains, smart research and bartender relationships can deliver an outsized on-premise impact. Do your homework firstOverproof, a US sales execution and business intelligence platform, helps alcohol brands use AI and data to target the right accounts, optimise field operations and connect depletion data to performance. Chief analytics officer Ed Dobbles believes the on-premise remains the most powerful channel for challenger brands to build traction - if
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
