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‘Ultimately, I wanted to exit to a big drinks conglomerate’ – The Drinks Bureau founder Frankie Snobel speaks to Global Drinks Intel

Olly Wehring
Last updated: 23/09/2025 at 7:27 PM
By Olly Wehring
12 September 2025
13 Min Read

‘You have to have a lot of gumption in this industry and not have a fear of rejection.’


Frankie Snobel with two bag-in-box variants of The Drinks Bureau
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Canadian native Frankie Snobel has a history of entrepreneurship in beverage alcohol - and a successful history at that. Having sold her first business, premix cocktail brand Tipplesworth, to Diageo in 2019, Snobel is back with The Drinks Bureau and another bite at the RTD cherry with a line of canned cocktails and on-tap 'party boxes'. Global Drinks Intel editor Olly Wehring took the history lesson earlier this month.How did you get to where you are today?I’m the founder and the chief of drinks at The Drinks Bureau. We make ready-to-drink cocktails that are bar quality and in fun formats -

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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