The cruise retail channel has rapidly become the darling of the wider global travel retail industry. Blessed by a rapidly growing pool of affluent captive customers - in 2024, a record-breaking 34.6m people took a cruise, a 9% year-on-year increase - the cruise business is also going upmarket.Since 2010, according to the latest data from the Cruise Lines International Association, the luxury cruise fleet has more than tripled. By 2028, around 1.5m consumers per year are expected to take a luxury cruise.Such stats are music to the ears of premium-plus alcohol brands, but prospering in this
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- AB InBev
- Bacardi
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- Diageo
- Moët Hennessy
- Pernod Ricard
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- Suntory Global Spirits
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