Alternative sparkling wine (+6%) is outpacing champagne (-3%) in global travel retailPremiumisation and innovation is driving visibility and sales across airport, cruise and airline channelsBrands are investing in experience-led engagement and tailored activations such as lounges and tastingsEurope is key, but producers expect future GTR growth in Asia-Pacific, the Middle East and the USAs international passenger volumes return to pre-Covid-19 pandemic levels and consumer appetite for indulgence rises, fizz in all its guises is taking confident strides in global travel retail. From prosecc
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