Nemiroff has agreed a tie-up with the Wallaroos, Australia’s national women’s rugby team, for its namesake vodka brand.
The Ukraine-based company has committed to a three-year collaboration that entails “exclusive pourage rights” at home test matches. Nemiroff – now the “official vodka partner” of the team – will also roll out digital marketing activations and in-stadium signage, and will feature on official Rugby Australia platforms.
The move follows the debut of Nemiroff’s De Luxe iteration in the country last year. It comes as part of the brand’s growing global sports portfolio, which includes partnerships with English Premier League soccer clubs Aston Villa, West Ham United, Everton and Fulham FC.
In May, Nemiroff signed an agreement with Germany’s Gebr Heinemann for the higher-end Lex extension of its namesake brand.
