Tim Ovadia has a lot going on at the moment. The global VP of Stella Artois at AB InBev is in London this week not only for the Wimbledon tennis championship - the brand is the tournament's 'official beer partner' - he's also in the UK capital for the closing stages of this year's 'Perfect Serve' bartender-focused competition.Ahead of the final of the latter this evening (7 July), Ovadia, talks Global Drinks Intel editor Olly Wehring through where Stella sits in 2025.What's your role and remit?In layman’s terms, I'm responsible for building and growing the Stella Artois brand around the worl
‘Stella Artois was very much built in the on-premise’ – AB InBev’s global VP for Stella Artois, Tim Ovadia, speaks to Global Drinks Intel
‘We had a brand that people loved, but we needed to reconnect with what had made it a global success in the first place.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



