Diageo has commenced the rollout of a premix margarita line from high-profile tequila mark Casamigos in the US.
The release, the first comes in four flavours: Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime and Classic Lime. With an ABV of 10%, the line is available in the US states of California, Florida and Washington, with national distribution to follow “in the coming months”.
The cocktails can be purchased initially in an eight 20cl-can variety pack featuring all four variants at a suggested retail price of US$19.99.
“Tequila-based ready-to-drink cocktails are driving the next wave of growth in the category, and consumers are looking for trusted brands that deliver both quality and convenience,” said Diageo’s VP of RTD, Jamie Young.
The launch follows the tequila brand’s recently unveiled ‘Anything Goes with My Casamigos’ marketing campaign that was announced by Diageo in May.
