Jamie Koh founded Singapore’s Brass Lion Distillery and launched its flagship Singapore Dry Gin in 2018. The spirits company was the first micro-distillery in the Asian country and has continued to perform strongly.
Branding is everythingBuilding a strong brand is more than just coming up with a logo and a catchy name - it’s about crafting a distinct identity that resonates with consumers.Before opening Singapore’s first fully fledged micro-distillery in 2018, Jamie Koh (above) spent six years learning the art of distillation and securing a distilling l
Five things I’ve learned – Brass Lion founder Jamie Koh
‘We weren’t just launching a gin; we were building a Singaporean distillery from scratch.’

Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.


