Pernod Ricard’s Irish Distillers division has unveiled a Jameson gifting concept ahead of Father’s Day in the UK and Ireland.
The experience, which centres around the Irish whiskey’s Black Barrel expression, comprises a QR code linking to “an AI-powered platform designed to transform a personal message into a custom song”. The gift pack is available exclusively on Amazon from this month and in selected O’Briens physical and online stores across Ireland from 3-15 June.
Jameson Black Barrel carries an SRP of GBP39.65 (US$52.90).
“At its heart, Jameson is about bringing people together, and this limited-edition Jameson Black Barrel Gift Box is an extension of that spirit,” said master distiller Kevin O’Gorman. “Crafted from distinct batches, matured in different barrel types and … aged to deliver a … smooth taste, Jameson Black Barrel makes the perfect Father’s Day gift.”
Earlier this year, the Irish whiskey brand fronted a series of activations in the UK in the run-up to the St Patrick’s Day weekend in mid-March.
