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Are Irish whiskey brand owners losing sleep over US downturn? – Category Intel

Richard Woodard
Last updated: 03/06/2024 at 2:00 PM
By Richard Woodard
3 June 2024
8 Min Read

With brand owners optimistic that a drop-off in exports to the US is nothing more than a ‘short-term blip’, the attention of the Irish whiskey category has turned to shoring up new markets.


Interior of Teeling Whiskey's distillery in Dublin
Credit: Szabolcs Toth/Pexels
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Was 2023 the year when the apparently unstoppable Irish whiskey juggernaut lurched into reverse gear? With exports falling by 14% compared to 2022, it may seem so. But look beyond the blunt measurement and the prospects still appear rosy - even if some challenges persist for the ever-expanding list of distilleries across the island.Those losses were centred on the dominant US market, where the true picture of consumer demand was blurred by supply chain issues. “We’re optimistic that the downturn in the US is a short-term blip, likely linked to overstocking and market adjustments,” report

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Richard Woodard
ByRichard Woodard
Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.
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