Whiskey brand owners in the US and Ireland report a mixed 2024, with headwinds in mature markets and more promising trends in emerging destinationsThe premiumisation trend is far from dead, but is evolving in tune with the times, according to American whiskey brand ownersProducers continue to balance the demands of domestic and overseas markets, refusing to be deterred by short-term volatilityIrish whiskey's annual exports surpassed EUR1bn (US$1.1bn) for the first time in 2024, despite a softer performance in the key markets of the US and the UKCompanies large and small are targeting non-core
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
