In the same month that Edrington unveiled a fresh global travel retail branded outlet in London Heathrow Terminal 5 for its single malt flagship, The Macallan, the group's regional MD of global travel operations, Jeremy Speirs, sat down with Global Drinks Intel senior reporter Henry Mathieu to discuss the company’s strategy in the channel.What makes the launch of The Macallan “boutique” particularly significant for the brand and Edrington as a whole?It’s been a real journey. We started this back in 2019, and it’s been an evolution – understanding what we want to do at Heathrow, h
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