Coca-Cola Hellenic Bottling Co has launched a fresh marketing activation for Finlandia Vodka.
‘It’s Soooooo Fine’, which looks to target younger LDA consumers, is the first campaign under Coca-Cola HBC’s ownership following Brown-Forman’s sale in 2023. Comprising three 20-second video spots, the push is being rolled out across multiple channels from today (28 April) in 22 unspecified markets initially.
“Our goal is to elevate Finlandia’s premium image and forge a stronger, more emotional connection with the next generation of legal drinking age drinkers,” said the brand’s global marketing director, Olena Klymenchuk.
“We know that younger adults are seeking moments of joy and shared experiences, and the exceptional taste of Finlandia Vodka can be part of this, as the perfect drink for a range of different occasions, including casual get togethers with friends in a bar or that perfect serve at home.”
Finlandia appointed Proof Drinks as its UK distributor last year. Founded in 2010, Proof Drinks’ portfolio already includes Cazcabel tequila, Gruppo Montenegro and Compass Box Whisky’s portfolios, as well as the Brockmans gin and Duppy Share rum brands.
