Brown-Forman has released details of this year’s version of Jack Daniel’s co-branded series, with Formula One team McLaren.
Three years on from the commencement of its headline sponsorship of McLaren, Jack Daniel’s has launched its 2025 bottling this week. The expression carries a stronger ABV than usual, at 43% ABV.
Other changes to last year’s bottling – this year’s is the third so far – include updated packaging cues and a new label.
Details of where the limited-edition American whiskey will be available were not immediately available.
In results from the nine months to the end of January, announced last month, the Jack Daniel’s brand delivered a 2% lift in sales on a -3% volumes showing.
