Social media rules, for now - Consumers’ decision-making is increasingly being determined by social media to the point where online influencers can even make or break brands and venues. However, there is pushback, with some drinkers seeking out their own self-discovered in-person experiences.Moderation driving no/low - The no/low-alcohol movement continues as wellbeing remains in vogue; bars and brands alike need to embrace the trend.Global and local in the same sentence - Globalised alcohol brands may have power, but consumers are also more focused on local products and sustainability. C
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