We kick off our series of review/preview interviews this month with Brown-Forman. CEO Lawson Whiting tells Global Drinks Intel what he learned in 2024 and what the brand owner can expect from the year ahead.
What was your overriding takeaway from 2024?
My overriding takeaway from last year has been the unwavering resilience and adaptability of our teams at Brown-Forman. Our people, combined with our diversified global portfolio and strategic focus on premium and super-premium brands, have been our key sources of strength in the face of a challenging and dynamic operating environment.
We've see
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
