Earlier this month, Pernod Ricard secured a marketing tie-up for its Lillet brand with the Netflix comedy-drama show, Emily in Paris. Shortly afterwards, Global Drinks Intel editor Olly Wehring caught up with the group's lead on marketing for aperitifs, Léa Belot, to understand the importance of the brand to its owner.Global Drinks Intel: Where does Lillet sit in the group’s wider portfolio of brands?Léa Belot, Pernod Ricard’s head of apéritifs marketing: This is a brand that the group bought back in 2008, when it was selling around 70,000 cases. Pernod Ricard made the right choice, th
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