How aperitifs can outshine the Aperol Spritz – Category Intel

This article was initially published in the March issue of Global Drinks Intel magazine. For details on how to subscribe – for 20% off in May – click here. The on-trend segment is embracing new flavours, markets and greener ways of doing business, as Joe Bates discovers. For those on the hunt for innovation within spirits, the aperitif segment is probably not your first port of call. A broad category defined by a relaxed, preprandial Mediterranean consumption occasion, aperitifs is full of iconic brands often produced by small, family-owned companies with long histories. But,