Lunazul owner Heaven Hill Brands is about to run a marketing activation for the tequila on TV screens worldwide.
The campaign comprises a spot that will feature on ‘connected’ TV along with social media presence. The ad, part of a “significant media buy” by Heaven Hill, will run on Disney+, ESPN, HBO Max and Hulu.
Also announced this week was an arrangement with singer & talk show host Kelly Clarkson that will see Lunazul appear in her namesake TV show from October.
“In an ever-growing tequila market, Lunazul resonates with consumers searching for the best quality tequila at an approachable price,” said senior brand manager Brittany Wenig. “Lunazul rests on its own laurels because tradition outshines trends.”
In an interview with Global Drinks Intel late last year, master distiller Francisco Quijano said that Lunazul is expected hit volumes of 1.5m cases in the US this year. “One thing that’s different about Lunazul is where our sales come from,” Quijano said. “Most people assume the top markets for Tequila – California, Florida, Texas – are top markets for us. Our biggest market is North Carolina, followed by South Carolina, Georgia and then Texas.
“We’re very established in not-established Tequila markets.”
