Following on from Quintessential Brands’ unveiling of the Chamère Kir Royale RTD last week, Lillet owner Pernod Ricard is rolling out themed packs for the Blanc and Rosé expressions. The pair will be available in 11 markets – Austria, Belgium, Brazil, China, Denmark, Germany, The Netherlands, South Korea, Switzerland, the UK and the US – later this month.
Details about how many units – or how long the bottles will be available for – were not disclosed.
“We were struck by how much our lifestyle brand had in common with the show’s main character, from a shared love of style and culture to a joyful, glamorous outlook on life. Emily’s self-expression, authenticity, and joie de vivre resonates with our community,” said Pernod Ricard. “Like every Lillet woman, she knows that ‘chic’ comes from self-confidence, playfulness, spontaneity and honouring a unique sense of style.”
Pernod Ricard acquired Lillet from the Borie family in 2008.
