Europeans love the aperitif moment: in France, according to recent data from CGA by NielsenIQ’s Opus research, 56% of on-premise visitors consume aperitifs ‘almost every time’ or ‘every time’ they visit bars, pubs and restaurants. In Germany and Italy, an impressive 40% of on-premise users share the same sentiment.To fully seize this opportunity and shape future strategies, brands, suppliers and operators need to understand how consumers perceive the aperitif drinking occasion.Europeans consume a diverse array of beverages during their visits. In Italy, for instance, up to a
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