Earlier this year, I was lucky enough to travel to Turkey for the opening of The Macallan’s new shop-in-shop at Istanbul Airport. Positioned right in the middle of Gebr Heinemann and Unifree Duty Free’s cavernous open-plan outlet, the brightly-lit, 43sqm retail space was undeniably impressive. With its channel-exclusive expressions, luxury gifting station, sensorial aroma jars and digital displays, this felt like a powerful example of the biggest spirits brand owners’ growing stranglehold on global travel retail.Thanks to its rarity, carefully cultivated luxury image and sizabl
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
