Nearly 30 years ago, Microsoft’s Bill Gates wrote an essay about the future of the Internet as a place where “content is king”, predicting the World Wide Web as a profitable medium to deliver information or entertainment. While true, in today’s business environment, professor & author Dave Ulrich offers a profound twist: “Content (what we do) is king, but context (setting in which we operate) is the kingdom”. This sentiment underscores the critical importance of understanding the market context in which brands and their owners operate, particularly in an industry as complex as
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