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‘We’re looking for new capabilities that Diageo doesn’t yet know how to do’ – Diageo chief innovation officer Mark Sandys speaks to Global Drinks Intel

Olly Wehring
Last updated: 28/06/2024 at 12:15 PM
By Olly Wehring
26 June 2024
14 Min Read

Earlier this month, Diageo hosted an ‘Innovation Showcase’ event at its headquarters in London. Shortly after the session, Global Drinks Intel’s editor, Olly Wehring, caught up with group chief innovation officer Mark Sandys to hear more about the brand owner’s approach to all things new.


Introductory screen for Diageo presentation on innovation
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Global Drinks Intel: How did you get to where you are today with Diageo?Mark Sandys, Diageo chief innovation officer: I joined Guinness PLC as a graduate trainee, six months before Diageo was formed in 1997. After a few years of placements in different parts of the business, I headed to the UK to join the Guinness marketing team – that was during the last golden era for Guinness before this current one.I then started moving internationally, thinking I was going to be away for three years and then return to London - 20 years later, I was still moving! I started in Ireland, working in the Bail

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  • AB InBev
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TAGGED:Diageo
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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