‘We’re looking for new capabilities that Diageo doesn’t yet know how to do’ – Diageo chief innovation officer Mark Sandys speaks to Global Drinks Intel

Global Drinks Intel: How did you get to where you are today with Diageo?Mark Sandys, Diageo chief innovation officer: I joined Guinness PLC as a graduate trainee, six months before Diageo was formed in 1997. After a few years of placements in different parts of the business, I headed to the UK to join the Guinness marketing team – that was during the last golden era for Guinness before this current one.I then started moving internationally, thinking I was going to be away for three years and then return to London - 20 years later, I was still moving! I started in Ireland, working in the Bail