The brand, which is handled in the UK by Kopparbergs Bryggeri subsidiary Ciders of Sweden, will transition to Budweiser Brewing Group at the end of this month. Details about whether the distribution tie-up extends to Kopparberg’s spirits extensions, which include a cherry rum as well as flavoured vodka and gin lines, were not immediately available.
According to Kopparbergs Bryggeri, its namesake cider is the biggest-selling “super-premium” flavoured cider in the UK off-premise channel and holds an 18.5% share of the segment’s market in the on-premise.
“This agreement will help us to drive category growth and improve the availability of the UK’s most-loved cider brand for consumers to enjoy,” said Kopparbergs’ CEO, Peter Bronsman.
The president of Budweiser Brewing Group, Brian Perkins, added: “We are proud to already offer … cider brands to consumers in the UK with Magners and Orchard Pig and are confident that making … Kopparberg more widely available in the on-trade will enable category growth and provide more choice for consumers alongside the rest of our portfolio.”
Currently available in around 30 markets, the cider portfolio was previously distributed globally by SABMiller prior to its 2016 acquisition by AB InBev.
