'I look for a trend that’s not in beer that carries a potential impact' - Anheuser-Busch InBev's 'Beyond Beer' global head of innovation, Davin Nugent, speaks to Global Drinks Intel

‘I look for a trend that’s not in beer that carries a potential impact’ – Anheuser-Busch InBev’s ‘Beyond Beer’ global head of innovation, Davin Nugent, speaks to Global Drinks Intel

Last updated: 10/05/2024 at 4:18 PM

By Olly Wehring

10 May 2024

8 Min Read

In the second part of our interview with the global head of innovation at Anheuser-Busch InBev’s ‘Beyond Beer’ division, Davin Nugent details the consumer trends he’s hoping to ride as well as the role that M&A plays for the group, outside of beer.

Global Drinks Intel: Have you found resistance to anything you’ve brought to the table?Davin Nugent, Anheuser-Busch InBev’s ‘Beyond Beer’ global head of innovation: Not really. I've been pleasantly surprised by the culture in ABI. I thought I would get resistance because it's a beer company, but it's an opportunity company. Everybody ‘s trying to identify growth opportunities.That's not to say beer is in terminal decline - it's not. It's just that people's repertoires have grown. You no longer have Guinness-man or Budweiser-woman, who will only drink the one brand over a particular s