‘I look for a trend that’s not in beer that carries a potential impact’ – Anheuser-Busch InBev’s ‘Beyond Beer’ global head of innovation, Davin Nugent, speaks to Global Drinks Intel

Global Drinks Intel: Have you found resistance to anything you’ve brought to the table?Davin Nugent, Anheuser-Busch InBev’s ‘Beyond Beer’ global head of innovation: Not really. I've been pleasantly surprised by the culture in ABI. I thought I would get resistance because it's a beer company, but it's an opportunity company. Everybody ‘s trying to identify growth opportunities.That's not to say beer is in terminal decline - it's not. It's just that people's repertoires have grown. You no longer have Guinness-man or Budweiser-woman, who will only drink the one brand over a particular s