Three-month sales increase 9.4% to EUR6.85bn (US$7.31bn)'Europe' flat in quarter to end of March, 'Americas' becomes biggest reporting region (+6.5%)Value in sales in US decline by "a mid single-digit"Group volumes up 4.3%The company's top-line in the three months to the end of March was up 9.4% on the corresponding period a year ago, when sales growth reached +8.9%. The earlier Easter - at the end of March compared to early April in 2023 - contributed to the performance, Heineken noted.
The group set the tone for the beer category in the US this year as its Q1 sales in the country s
Heineken sets pace for 2024 with quarterly sales rise – results data
Heineken has laid a marker down for its international beer peers in 2024, posting a near-10% climb in Q1 sales.

- Three-month sales increase 9.4% to EUR6.85bn (US$7.31bn)
- ‘Europe’ flat in quarter to end of March, ‘Americas’ becomes biggest reporting region (+6.5%)
- Value in sales in US decline by “a mid single-digit”
- Group volumes up 4.3%
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


