Owner Casa Redondo has recruited Sprithöker to handle the 14.5%-ABV brand beyond the south of the country. The news builds on the distribution arrangement previously secured by Casa Redondo with City and More.
“This collaboration aims to enhance the presence of … Per Se across Germany, building on its existing success in Southern Germany, including the Black Forest region,” the brand owner said. “[City and More] will remain an integral part of our journey, ensuring that the … high standards of Per Se are maintained as we expand further into the German market.”
The aperitif will sit alongside Cocchi Vermouth and Few bourbon as well as Alexandrion Saber Distilleries 1789’s brands in Sprithöker’s portfolio.
As well as Per Se, Casa Redondo also owns the Licor Beirão and Carranca Redondo liquer brands.
