In the April issue of Global Drinks Intel magazine:We turn our focus to Asia-Pacific, a region that, in alcohol consumption terms, is "an amorphous beast, full of contradictions and complications" - as well as opportunitiesSouth Korea comes under the spotlight, as we hear more about how the highball serve is helping whiskey/whisky eat into beer and soju's share of domestic throat once againWill China help cognac brand owners counter the category's normalisation in the US? We consider the evidenceIn the global travel retail channel, we hear how non-scotch whiskey/whisky is making some impressi
Global Drinks Intel Magazine – April 2024
The latest issue of Global Drinks Intel magazine is available now, exclusively to subscribers.

In the April issue of Global Drinks Intel magazine:
- We turn our focus to Asia-Pacific, a region that, in alcohol consumption terms, is “an amorphous beast, full of contradictions and complications” – as well as opportunities
- South Korea comes under the spotlight, as we hear more about how the highball serve is helping whiskey/whisky eat into beer and soju’s share of domestic throat once again
- Will China help cognac brand owners counter the category’s normalisation in the US? We consider the evidence
- In the global travel retail channel, we hear how non-scotch whiskey/whisky is making some impressive in-roads
- There’s a swathe of Global Drinks Intel-exclusive interviews to enjoy, including with the CEOs of Beam Suntory and Treasury Wine Estates
- We also fire the starting pistol on this year’s Global Drinks Intel ESG Awards. Entries are open now, so don’t miss out
All this, plus our regular round-ups of the latest big news stories as well as the most recent product launches and ESG activities in beverage alcohol, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.




