Why a sense of newness is invigorating gin in Asia Pacific – Category Intel

A region with arguably the richest array of indigenous spices, fruits and botanicals in the world — as well as a long history of Western influence - it’s little wonder that Asia-Pacific is developing a firm affinity with gin.The region’s largest market for the spirit in volume terms, the Philippines (see chart below), is also the world’s biggest. But, the country is dominated by local brand Ginebra San Miguel - it’s what is happening elsewhere in Asia-Pacific that has caught the attention of the industry.As cocktail culture has spread across the continent, the market has beco