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This week’s new spirits launches – 11-15 March 2024

Intel Reporter
Last updated: 15/03/2024 at 4:46 PM
By Intel Reporter
15 March 2024
5 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 11 March.


Bottle of and box for Torabhaig Cnoc Na Mòine
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Brown-Forman’s Jack Daniel’s & Ginger Ale RTD

 

  • RTD, contains Jack Daniel’s American whiskey with “premium” ginger ale, 7% ABV
  • Rolling out across the US this month
  • SRP of US$3.49 per 35.5cl can, also in four-packs for $12.99
Single can and four-pack of Jack Daniel's & Ginger RTD
The ‘Canned Cocktail’ line from Jack Daniel’s has a new member, sitting alongside the Jack & Coke co-branded RTD

Edrington’s The Macallan Horizon single malt

  • Scotch whisky, single malt, Highland, no age statement. Liquid sourced from six first-fil ex-sherry oak casks, 46.6% ABV
  • On sale from this week in Macallan-branded outlets worldwide and in the global travel retail channel
  • In the UK, SRP of GBP40,000 (US$51,200) per 70cl bottle, limited to 700 units
Bottle of The Macallan Horizon
Horizon is the first expression from The Macallan’s tie-up with Bentley Motors, with the packaging featuring copper from the brand’s stills prior to the opening of its new distillery in 2019

Anheuser-Busch InBev’s SVNS Hard 7UP RTD

 

  • RTD, alcohol base not specified (malt-based in Quebec). Original and Lemonade, 7% ABV
  • Released in Canada through the Labatt Breweries division this week. Original is available nationwide, Lemonade in “select” markets
  • SRP not immediately available, on sale in 35.5cl cans as well as in six- and 12-packs of each flavour
Cans of SVNS Hard 7UP Original and Lemonade
AB InBev and PepsiCo have teamed up for this Canada-only release of an alcoholic extenstion of the 7UP soft drinks brand

Monin’s Le Sirop de Monin Cinnamon Roll cocktail syrup

 

  • Cocktail syrup, cinnamon flavoured
  • On sale in the UK from next month
  • SRP of GBP9.99 (US$12.80) per 70cl bottle, GBP12.99 per 1-litre PET
Bottle of Monin Cinnamon Roll syrup
Designed with both hot and cold drinks in mind, the latest flavoured syrup from Monin aims to "tap into the teend for consumers wanting memorable experiences that they cannot recreate at home"

Limestone Branch Distillery’s Yellowstone Rum Cask Finish bourbon

 

  • American whiskey, bourbon, Kentucky, four years old, finished in ex-rum casks for nine weeks, 50% ABV
  • Launching this month across the US as well as in the UK and unspecified European markets
  • In the US, SRP of $49.99 per 75cl bottle, EUR64 (US$70) per 70cl bottle in Europe
Bottle of Yellowstone Rum Cask Finish
The second expression in Limestone Branch's Yellowstone 'Special Finishes' series has been finished in casks that have held rum sourced from sugarcane grown in Cuba

Pernod Ricard’s Gold Spot The Generations Edition 13-year-old Irish whiskey

 

  • Irish whiskey, single pot still, 13 years old, matured in ex-bourbon and -sherry casks, then finished for 16 months in ex-wine casks from Italy’s Valpolicella Classica region, 46% ABV
  • On sale this month in markets including France, Ireland, the UK and the US
  • In European Union markets, SRP of EUR150 (US$164) per bottle, available in limited – albeit unspecified – numbers
Bottle of Gold Spot The Generations Edition
Produced by Pernod RIcard's Irish Distillers division at the same distillery as flagship brand Jameson, the second bottling in the Gold Spot series has partnered with Italy's Secondo Marco winery for its finishing casks

Global Brands’ Take tequila and tequila-based liqueur

 

  • Tequila, blanco, 38% ABV. Joined by three flavoured, tequila-based liqueurs – Pineapple, Pink Grapefruit and Jalapeño – all at 34%
  • Launching in the UK this month, orders taken from 14 March for on-premise operators
  • SRP of GBP29.99 (US$38.50) for each SKU, all in 70cl bottles
The debut four SKUs from Take tequila brand
UK-based Global Brands, home to the Hooch and VK RTDs, hopes to tap into the shot consumption occasion with the new tequila portfolio

La Martiniquaise-Bardinet’s Old Nick rum flavour extensions

 

  • Spirits drink, rum based, Ginger and Tropical, 32% ABV
  • Rolling out this week to markets including France
  • SRP not immediately available, on sale in 70cl bottles
Bottles of Old Nick Ginger and Old Nick Tropical flavoured rums
The three-strong line of Old Nick Caribbean rums has two additions, both of which are aimed at cocktail consumers

Mossburn Distillers & Blenders’ Torabhaig Cnoc Na Mòine single malt

 

  • Scotch whisky, single malt, Islands, no age statement, contains a proportion of whisky that has been matured in ex-sherry casks
  • Released this week to the off-premise channel worldwide, available through spirits specialist retailers
  • In the US, SRP of $70 per bottle, limited to 90,000 units globally
Bottle of and box for Torabhaig Cnoc Na Mòine
Taking its name from the Gaelic for 'hill of peat', the latest iteration from Skye's Torabhaig "charts the journey to a [future flagship] ten-year-old expression"

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