Gran Coramino co-founder Kevin Hart has fronted the Tequila brand’s latest marketing activation in the US.
The comedian, who partnered with Cuervo/Proximo Spirits CEO Juan Domingo Beckmann to create the brand, will appear in ‘Hard Work Tastes Different’ a 3:40 mini-film that comprises a single shot. The clip, which also features actor Michael Imperioli and Hart’s wife, Eniko Hart, debuts this week ahead of the Labor Day weekend.
While specific details about where the spot will appear were not disclosed, visitors to Gran Coramino’s official website and YouTube channel will be able to watch the film.
Debuting last year with a cristalino expression, the portfolio was doubled thanks to the arrival of a US$99.99-per-bottle Añejo almost exactly 12 months ago. A $1-per-bottle donation is made to ‘The Coramino Fund’, which supports minority-owned small businesses in the US.
Earlier this month, Beckmann’s Proximo Spirits unveiled a sponsorship agreement for the US Open tennis tournament for Maestro Dobel Tequila’s cristalino iteration.
Can vodka keep tequila off the top spot in North America? – Category Intel
