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This week’s new spirits launches – 10-14 April 2023

Intel Reporter
Last updated: 16/01/2024 at 12:46 PM
By Intel Reporter
12 April 2023
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 10 April.


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Here’s a round-up of the new launches from spirits brand owners in the week commencing 10 April.

Edrington’s The Macallan Folio 7 single malt

The seventh bottling in The Macallan’s ‘Archival Series’, which dates back to 2015, pays homage to a marketing campaign fro the brand that ran in 1984
  • Scotch whisky, single malt, Highlands, no age statement, 43% ABV
  • On sale this month through The Macallan’s branded outlets in Global Travel Retail, also online through a ballot
  • SRP of GBP350 [US$435] per bottle, available in limited – albeit unspecified – numbers

Heineken’s Red Stripe rum-based RTDs

The two RTDs signal Red Stripe’s first extension outside of the beer category
  • RTDs, Caribbean rum-based, Rum Punch and Rum Mojito, both 5.9% ABV
  • Debuting this week in the US, starting in Florida and “select markets” in the north-east of the country
  • SRP of US$10.99 per four-pack of 34.1cl slim cans

Diageo’s The Singleton 40-year old single malt

The 40-year-old, which is the third and final expression in The Singleton’s ‘Epicurean Odyssey’ series, has had a “secondary maturation” period of 28 years before being finished in casks previously used by the Zacapa Guatemalan rum brand
  • Scotch whisky, single malt, Glen Ord, Highlands, 40 years old, 45.9% ABV
  • Released worldwide this week to selected off-premise operators
  • In the UK, SRP of GBP3.300 [US$4,090] per 70cl bottle. Limited to 1,716 units in total

Whyte & Mackay’s Jura Pale Ale Cask single malt Scotch

The fourth bottling in Jura’s ‘Cask Editions’ line has been finished in casks that formerly held beer on the brand’s namesake Scottish island
  • Scotch whisky, single malt, Islands, no age statement, finished in former beer casks from “local craft brewers”, 40% ABV
  • Released this month in the UK off-premise channel
  • SRP of GBP35 [US$44] per 70cl bottle

Gordon & MacPhail’s Benromach Polish Oak single malt Scotch

Five single-cask expressions of Benromach Polish Oak have been released, each of which has been aged for 12 years
  • Scotch whisky, single malt, Speyside, 58.6%-59.1% ABV
  • Rolling out worldwide this month, two of the five single-cask iterations available in the UK only
  • SRP of GBP95 [US$118] per 70cl bottle of Cask 771 [59.1% ABV] and Cask 772 [58.6%]

Beam Suntory’s Jim Beam Kentucky Coolers RTDs

The Jim Beam-branded line, comprising Black Cherry Lemonade, Citrus Punch, Strawberry Punch and Sweet Tea Lemonade, in malt- rather than spirit-based and is produced by The Boston Beer Co through a production arrangement secured two years ago
  • RTDs, malt-based with flavours, 5% ABV
  • Launched last month across the US off-premise channel
  • SRP of US$3.49 per 35.5cl can, also on sale in single flavour six-packs [$9.99] and 12-can ‘variety pack’ [$16.99]

Cuervo’s The Kraken Gold Spiced Rum

Cuervo’s Proximo Spirits unit cited a third-party blind taste test as having found “more than 70% of consumers prefer The Kraken Gold Spiced Rum over [Diageo’s] Captain Morgan Original Spiced Rum”
  • Rum, Caribbean, spiced, 35% ABV
  • Rolled out across the US last month
  • SRP of US$21.99 per 75cl bottle. Also on sale in 1-litre and 1.75-litre bottles

“The brands you have today aren’t necessarily going to be the brands of the future” – Global Drinks Intel speaks to Rabobank’s global sector specialist for beverages, Stephen Rannekleiv

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