Seasoned drinks executive Jeff Popkin has resurfaced once more, this time assuming the CEO role at Ghost Tequila as the brand's founder leaves the business.
A spokesperson for Boston-based Ghost, which commenced operations in 2015, confirmed to Global Drinks Intel today that Chris Moran is "stepping back". Moran will be replaced as CEO by Plopkin, who headed up Mast-Jägermeister's US operations for six-and-a-half years until March 2022.
Prior to his time with the Germany-headquartered liqueur brand owner, Popkin was president of Vita Coco between 2011 and 2015, having previously
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- AB InBev
- Bacardi
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- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
