Trade association Wines of South Africa (WoSA) has introduced a revised global brand identity at its CapeWine trade show earlier this month.
The ‘There’s Sunshine Inside’ initiative aims to provide a consistent message for South African wine exports, emphasising the country’s climatic conditions and diverse wine styles. The rebrand includes a new logo, updated visual assets (below) and a “unified message” that will be implemented across export markets from 2026.
WoSA said the refresh is intended to reflect its core industry priorities, including sustainability and market competitiveness. The updated identity is already present on the organisation’s website and social media channels, with trade-focused activations planned for the coming weeks. Further details were not disclosed.
The association operates as a not-for-profit body to promote South African wine in international markets, with offices in Europe, North America and Asia.
In January, WoSA reported a single-digit lift in export sales from the country’s wine producers last year on a flat volume performance.
