The new frontier for spirits design is moving beyond luxury and extravagance, focusing instead on technology and genuine purpose to connect with an increasingly discerning drinker.Design has become one of the most powerful brand-building tools in the spirits industry, extending packaging far beyond its utilitarian roots. Yet trying to find consensus among spirits packaging designers on what’s driving the next wave of innovation is almost comically difficult.Even so, clear themes do eventually emerge: storytelling that deepens brand meaning, sustainability that reassures increasingly eco-awar
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
