Next year’s Wine Paris & Vinexpo Paris exhibition is expected to double its international exhibitor presence to about 20% as more newcomers, including the US and other New World winemakers, have been lined up to attend.
The trade show, which upped its efforts to broaden the exhibitor field beyond domestic producers for this year’s show, will host pavilions from Argentina, Austria, Brazil, Canada, Germany, Greece, Japan, Lebanon, Luxembourg, Mexico, Switzerland and the US. The exhibition is scheduled to run from 13 to 15 February.
Overall exhibitor numbers are up, from almost 3,000 this year to about 3,500 for 2023, with most of the available space already sold out. Some 52 countries will be represented.
“We’ve put all our efforts into gaining confidence from other countries,” said Vinexposium CEO Rodolphe Lameyse at a media presentation last week. “In 2023, we will have three dedicated halls for international producers. This is a significant increase for us and could be a turning point for what’s to come in the future.”
Speaking to Global Drinks Intel on the sidelines, Lameyse added: “In the future, if we can reach 30% to 40% international exhibitors (in terms of floor space) that will be significant.” The CEO pointed out, however, that the whole show is growing, meaning that gaining a higher share for international could be a challenge.
Event organiser Vinexposium hopes to counter the drift to the ProWein show in Düsseldorf in March, where in excess of 6,000 exhibitors from around 60 countries will be in attendance.
Figures released by the International Organisation of Vine & Wine (OIV) this month show that 2022 will be “the fourth consecutive year where the global production level can be considered as slightly below average”.
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