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The uncertain outlook for champagne & sparkling wine in global travel retail – Category Intel

Richard Woodard
Last updated: 19/12/2024 at 11:30 AM
By Richard Woodard
21 February 2024
8 Min Read

Stock pressures, geopolitical concerns, economic uncertainty and a lacklustre revival in the Far East may impede champagne & sparkling wine’s rebound in the global travel retail channel.


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The vibrant champagne & sparkling wine category was billed as a key driver of the resurgence of the global travel retail channel in the post-Covid era, with many observers expecting it to bounce back more quickly than other segments. This positive prognosis has largely been proven correct, with most brand owners bullish about the prospects for 2024 and beyond - but there are still challenges to be addressed, thanks to an uncertain economic picture, geopolitical concerns and a slower-than-expected recovery in the Far East. “The category

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Richard Woodard
ByRichard Woodard
Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.
Previous Article Diageo's three-strong The Cocktail Collection This week’s new spirits launches – 19-23 February 2024
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