Sales in six months to end of December decline by 15.7% to EUR141.3m (US$167.2m)Combined with H1's +4.8% performance, full-year 2025 finishes down by 8.7% at EUR233.3mChampagne cooperative Lanson-BCC has seen its good work in the first half of 2025 undone by a bleak closing quarter.
Five months on from booking a near-5% lift in sales from the first six months of last year, the collective of eight champagne 'maisons' said late last week that the second half had been impacted by a "particularly aggressive promotional environment" in Q4. Six-month sales tumbled by approaching 16% on th
Lanson-BCC nears Covid sales low as Q4 weighs heavy on 2025 – results data
‘The fourth quarter recorded a sharp decline, as our maisons were faced with a particularly aggressive promotional environment.’

Champagne cooperative Lanson-BCC has seen its good work in the first half of 2025 undone by a bleak closing quarter.
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



