Range rationalisation - Contracting volumes and rising costs have led mega-distributors to consolidate and purge slower-moving linesRedrawing the map - The ongoing break-up of RNDC has allowed rival distributors to grow their market shareLarger minimum orders - To offset overheads, consolidated distributors are raising minimum order requirements, pushing inventory risk on to stakeholders in the other two tiersOperational discipline - Craft brands must now prove they can sell out quickly, or pivot to direct-to-consumer and retailer platforms.
As mega-wholesalers consolidate and marke
How wholesaler consolidation is redefining alcohol’s three-tier system in US – Market Intel
‘Consolidation is bad for small brands in the short term – most founders in our position know that, but won’t say it out loud.’

As mega-wholesalers consolidate and market volumes contract, the US’s historic distribution system for alcohol is fracturing, creating challenges for smaller brand owners.
Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.



