The rosé is the latest in a line of LVMH brands to feature alongside F1.
The expansion comes six months after the VSOP pack debuted in the region.
'This was an organisation that was built for a much larger size of business.'
A fifth consecutive quarter of negative sales.
The new-to-market brand debuted in the UK, the US and selected US airports in August.
As the first quarter of 2025 draws to a close, Global Drinks Intel considers which…
The link-up positions the brand as playing a part in birthday celebrations.
The deal comes as part of the ten-year sponsorship arrangement between F1 and LVMH.
The expression launched last September with an SRP of GBP76 (US$101) per 70cl bottle.
