The campaign is being rolled out in Asia, Europe and the Middle East.
Hennessy Very Special Cocktails have been launched this week in the US.
Among the associated activations will be a pop-up speakeasy bar with a Britpop covers band…
The campaign will extend to Korea’s Incheon Airport and other selected global travel retail outlets…
The brand has also has re-released its Carnival limited edition of Hennessy VS.
The expansion comes six months after the VSOP pack debuted in the region.
The industrial action is expected to last two days.
The America's Cup runs over the next two months in Barcelona.
From -12% in Q1 to -5% in the latest quarter for the Hennessy brand owner.
Hennessy's VS cognac expression is the subject of a global marketing activation announced by parent…
