The partnership includes exclusive merchandise alongside limited-edition packaging for the brand.
The campaign will be launched at a London event later this week.
'We wanted to build a playful world set around the Northern Italian lakes.'
As the first quarter of 2025 draws to a close, Global Drinks Intel considers which…
The brewer's namesake brand first sponsored the UEFA Euros in 1988.
The Mysuru brewery, one of Carlsberg's eight in the country, commenced operations in 2018.
The brand's tie-up with the event returns for a second consecutive year.
'Coming out with modest volume growth of 0.4% in a year like that is good.'
'2024 was a year of major events that will shape the future of Carlsberg.'
The 0.0%-ABV variant expands the group's 'Beyond Beer' portfolio.
