'Rather than arriving with a rulebook, we want to co-create with Charli and her Angels…
'Demand for higher-ABV RTDs continues to accelerate.'
'We're creating a cultural statement piece that celebrates creativity, self-expression and the power of art…
'The new 'Absolut Icon' creative will be placed in publications that support the queer community.'
Absolut is the ‘official vodka’ of the festival.
The collaboration includes the return of the vodka's sequin bottle sleeve.
The bottle has rolled out exclusively in global travel retail this week.
The latest development follows Absolut’s 2023 launch of a paper-based bottle.
The spot features a diverse group of dancers.
The bottle designs revolve around the festival's 'Orbyz' theme.
