Sign In
Global Drinks Intel Logo - Home
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070


‘We hear you,’ Anheuser-Busch InBev tells US Bud Light drinkers, as boycott row rumbles

Olly Wehring
Last updated: 26/06/2023 at 12:00 AM
By Olly Wehring
26 June 2023
2 Min Read

The US division of Anheuser-Busch InBev is hoping to move forward from the recent frenzy around its Bud Light brand in the country, unveiling plans for a summer marketing campaign and support packages for those impacted by the protests against the beer.


Can of Bud Light
Credit: Christophe Dion/Unsplash
SHARE
The US division of Anheuser-Busch InBev is hoping to move forward from the recent frenzy around its Bud Light brand in the country, unveiling plans for a summer marketing campaign and support packages for those impacted by the protests against the beer. In April, actor & online celebrity Dylan Mulvaney posted a video thanking Anheuser-Busch for sending her a personalised can of Bud Light. The post by Mulvaney, who has been sharing her gender transition with her followers since last year, prompted calls for a boycott of the beer from right-wing commentators and the likes of musician Kid

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:AB InBevBud Light
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Branded glass of Baltika Carlsberg finds buyer for all assets in Russia
Next Article Bottle of Clan Campbell Stock Spirits poised to buy Clan Campbell blended Scotch from Pernod Ricard
MPU for Global Drinks Intel ESG Awards 2027

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Tall Tower for ProWine Mumbai 26 - https://prowine.iddllp.com/registration/?utm_source=MP_GDI
Banner for ProWine Mumbai 26 - https://prowine.iddllp.com/registration/?utm_source=MP_GDI

You Might Also Like

Wray & Nephew Wray Forward programme

Campari Group publishes Wray & Nephew black entrepreneur ‘powerbook’ list in UK

20 October 2026
Two cocktails on a tray

Winning in the fast-paced cocktail arena will come by being slow – Comment

20 October 2026
Absolut Charli XCX marketing image

Pernod Ricard signs up Charli XCX for Absolut

20 October 2026
Amber Beverage UK logo

Amber Beverage UK placed in administration, redundancies ‘company-wide’

20 October 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative