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This week’s new spirits launches – 22-26 August 2022

Intel Reporter
By Intel Reporter
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 22 August.
Casa Azul Tequila Soda RTD range

Here’s a round-up of the new launches from spirits brand owners in the week commencing 22 August.

Compass Box limited edition Scotch whiskies, Flaming Heart 2022 and Ultramarine

The seventh bottling of the Flaming Heart brand – a blend of whiskies from the Caol Ila, Laphroaig and Talisker distilleries – is joined by the first expression in the ‘Extinct Blends Quartet’ from Compass Box
  • Blended Scotch whiskies, Flaming Heart has an ABV of 48.9%, 51% for Ultramarine
  • Both available worldwide from the Compass Box website from this month
  • In the UK, Flaming Heart SRP of GBP130 (US$154) – 9,606 units on sale – Ultramarine retails at GBP295, with 5,982 bottles available

Freshie Organic Tequila Seltzer

One flavour becomes three for Tequila-based RTD brand Freshie in the US
  • RTD, Tequila-based, USDA-Certified Organic, 4.5% ABV
  • Blood Orange-Habanero and Grapefruit-Guava join the Lime variant this month in the US, on sale in Florida, Illinois and Tennessee
  • SRP of US$10.99 per four-pack of 355ml cans, eight-can variety pack on sale for $19.99

Beam Suntory’s Little Book Chapter 6 ‘To The Finish’ American whiskey

The sixth bottling of Little Book is a blend of four four-year-old single malt American whiskies and a five-year-old Kentucky Straight Bourbon
  • American whiskey, 58.7% ABV
  • Available nationwide in the US in limited numbers
  • SRP of US$124.99 per 750ml bottle

Atomic Brands’ Monaco Hard Lemonade vodka-based RTD

The two-strong range of hard lemonades contain “two shots of vodka in every can”
  • Vodka-based RTD, 9% ABV, comprising Original and Peach variants
  • Available in the US through convenience stores from this month
  • SRP of $2.50-$2.99 per 355ml can

Barrell Craft Spirits’ Barrell Vantage blended Bourbon

Barrell Vantage is a blend of three straight Bourbons, each of which was finished in American, Mizunara and French virgin oak casks
  • American whiskey, Bourbon, distilled in Indiana, Kentucky and Tennessee. 57.22% ABV
  • Available from this month in the US off-premise channel as well as online
  • In the off-premise, SRP of $89.99 per 750ml bottle

Hotaling & Co’s Fiero Habanero Tequila

The Tequila has been infused with Mexican habanero peppers, which are 40 times spicier than Jalapeno peppers on the ‘Scoville Heat Scale’
  • Tequila, infused with habanero peppers grown in Mexico’s Jalisco state, 40% ABV
  • Available from this month in the US of-premise channel as well as online through ReserveBar.com
  • SRP of $29.99 per 750ml bottle

Casa Azul Tequila Soda RTDs

Casa Azul Tequila Soda RTD range
The new brand uses agave nectar as its sweetening agent
  • RTDs, Tequila-based, 5% ABV, Lime Margarita, Peach Mango, Strawberry Margarita and Watermelon
  • Launching this month in the US, initially in California, Colorado, Florida, Georgia and Texas through distributor Republic National Distributing Co. Also available to order online
  • SRP of $12.99 per four-pack of 355ml cans, also on sale in variety packs of 8×2

Summertime, and the drinks-selling is easy – Consumer Intel

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