Ketel One is leveraging its ‘official spirits partner’ status for next month’s Emmy Awards through an at-home cocktail activation in the US.
The ‘Ketel One x Emmys Hosting Edit’, available to buy or rent through the Social Studies website, features items including a bartending kit, glassware and a “snacking board”. The Ketel One-fronted pack, which can be rented for US$296, is promoted by Colman Domingo, an actor who has been nominated for an Emmy this year.
Cocktail recipes will also feature in the run-up to the awards on 12 September via Ketel One, Social Studies and Emmy’s Social Media channels.
Ketel One is handled by Diageo through a joint venture with the brand owner, the Nolet family. The group also owns the Smirnoff and Cîroc vodka brands.
How spirits brand owners can tap into the sipping mindset – Consumer Intel
